Announcing its entry into a new
segment of cars, Maruti Suzuki India Ltd. (MSIL), on Thursday, introduced
Ertiga, a multi-purpose vehicle (MPV), primarily targeted at big Indian
families living in urban areas. And to further intensify the price war in the fast-growing
Indian car market, Ertiga comes with price tags between Rs.5.89 lakh and
Rs.7.30 lakh for the petrol versions and Rs.7.30 lakh and Rs.8.45 lakh for the
diesel variants.
The petrol variant of Ertiga is equipped
with the new version of K-series 1.4 litre engine that delivers 95 PS of power
and 16.02 km a litre of mileage, while the diesel variants comes with 1.3 litre
power train that gives 90 PS of power and delivers fuel economy of 20.77 km a
litre.
Maruti Suzuki is projecting Ertiga an
attractive option for customers looking to upgrade to a sedan.
“Ertiga is a major step forward for Maruti
Suzuki. Many urban families in India are now looking for a vehicle that offers
more space and flexibility than a sedan, without being bulky, bland and expensive
like a utility vehicle…Ertiga is designed for these customers,” MSIL Managing
Director and CEO S. Nakanishi told journalists here.
Notably, in recent years, MPVs have emerged
as the fastest growing sub-segment among utility vehicles, showing a growth of
around 20 per cent in the past three years. MPVs presently account for around
10 per cent share of the Indian automobile industry.
The Indian MPV segment is currently
dominated by Toyota 's
Innova and Mahindra & Mahindra's Xylo.
MSIL invested about Rs.410 crore to develop
Ertiga, primarily for the Indian market, but the company also plans to export
it starting from Southeast Asian markets.
“Ertiga is a global product and definitely
we will export it to international markets, mainly in Southeast Asia and to
begin with Indonesia…we have already started export of Ertiga's completely
knocked down units to Indonesia, where it will be assembled at parent Suzuki's
plant,” Mr. Nakanishi said.
Stating that Ertiga would further boost the
company's market share, MSIL Managing Executive Officer Mayank Pareek said the
company would continue to focus on the compact car segment as India would
remain a market for such product while at the same time fresh models like
Ertiga in new segment would help in expanding the overall share.
Maruti Ertiga, MPV from Maruti.