Friday, August 19, 2011

Honda launched new JAZZ with Huge price cut.

Honda  launched a refreshed version of the Jazz along with a  major price cut. The refreshed Jazz is now up to 1.62  lakh cheaper than the outgoing model to win back customers. 
The base Jazz now  will available  at Rs 5.50 lakh whereas the earlier model was priced at Rs 7.12 lakh. The mid-level Select version is priced at Rs 5.75 lakh (Rs 7.24 lakh earlier) and the top-end Jazz X is priced at Rs 6.06 lakh which was Rs 7.48 lakh for the outgoing model. All prices ex-showroom, Delhi.  Now  with this huge price cut Honda has already in tune with competing the models of  Hyundai i 20, Nissan Micra, Volkswagen Polo, Maruti swift, Fiat Punto, Toyota liva and Skoda Fabia.  The updated Jazz features exterior upgrades like re-styled bumpers and lights and a new paint shade while interiors get dual tone (beige and black) shade, a height adjustable driver seat, and power retractable outside rear view mirrors for the top-end version. USB-interface is now standard now on all variants. The Jazz Select and Jazz X gain a new feature for the rear seats that now can be reclined as well.

Honda's price cut comes a day after Maruti Suzuki, the country's largest carmaker, launched a new version of its popular 'Swift' hatchback with starting price of Rs 4.22 lakh. Falling sales has forced some hard decisions on Honda. The carmaker reduced the price of its flagship 'City' by Rs 66,000 a few months ago after Volkswagen's Vento, Maruti's SX4 and the Hyundai's Verna pushed the top-seller to fourth position. Its cumulative sales dropped 26% to 12,526 cars in the April-July period.

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