Mercedes Benz launches new C-Class- Benz C ClassGerman luxury car maker Mercedes Benz has launched an advanced version of its flagship sedan C-Class in
The company is also planning to introduce 3-4 new products, comprising upgrades and new variants of the existing models, within next two months in
"The C-Class is our flagship and we are the market leader in this segment. The new C-Class will further strengthen our position in the market,"
The company is looking to sell 250-300 units of the new C-Class as against about 200 units of the outgoing version, he added.
The C-Class is the cheapest model from the company's stable and the old model was priced at Rs 29.75 lakh-Rs 32.80 lakh (ex-showroom,
During January-July period of this year, Mercedes Benz
"We are mainly targeting the youths in the age group of 25-30 years for the new car and to attract them, we have added many advanced technical features in the car," Mitra said.
When asked about future products, he said the company had a plan to introduce 5-6 new products, including upgrades and new versions during July-October period this year