Bringing alive the spirit of celebrations and festivities, ‘Ford
Figo Bharat Yatra’, Ford India ’s
largest activation drive successfully culminated in Kochi , Bhubaneshwar and Jalandhar. The pan-India
drive covered 1000 towns across 20 states across India in a short span of 100 days. The
Yatra created an experiential opportunity for consumers to connect to Ford Figo,
‘India ’s
Most Awarded Car Ever’ resulting in over 17,000 test drives.
The Ford Figo Bharat Yatra was kicked off in July 2011 to
celebrate the phenomenal success of Figo including the milestone of 100,000
sales within 15 months of launch, growing exports to 27 international markets, and
industry-wide recognition as a value-for-money vehicle.
“Impressive number of enquiries, on-spot bookings and
thousands of test drives conducted during this Yatra, clearly suggest that
Figo’s value proposition of being a value-for-money vehicle continues to find
resonance in the market,” said N. Raja, Vice President, Sales, Ford India .
“Through ‘Bharat Yatra’ we wanted to reach out to people in
smaller cities and towns and thank them for making Figo the most popular car in
its segment which is well on its way to reach 120,000 customers in India.”
added Raja.
Celebrating the occasion, Thomas Cherukara, Director, Kairali
Ford said, “It is great to see a rush of customers into our showroom during the
festive season to book the Figo. The Yatra gives us an opportunity to connect with
more and more new consumers in smaller towns and cities giving them a chance to
experience Figo’s substantiality.”
The company is set to expand its sales and service network
to more than 200 outlets in 120 and beyond cities by the end of this year, with
new dealerships coming up at 13 new locations such as Solapur, Gulbarga and Tirupur. “We are trying to get
closer to our customers and ensure a better service experience by rapidly
growing our sales and service network”, Raja concluded.
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