Maruti Suzuki's new Swift is set to hit the road next month as the company braces up for stiffer competition after Toyota launched its Liva small car and Honda gears up to roll out its Brio hatchback.
Shashank Srivastav, chief GM (sales & marketing) at Maruti Suzuki, said competition was getting stiffer in the segment and Maruti wanted to hold on to its over 50% share. "This is the biggest segment of the market and everyone wants a larger share here-."While Maruti has a dominance in the compact segment with its fleet of cars (including Swift, Ritz, Alto, WagonR), others are catching up fast. Volkswagen Polo, Ford Figo, Hyundai i10 and i20, GM's Beat and now Liva have been fighting hard to get big numbers here.